Professor, San José State University
Founder and coordinator, IDEEC
Chang Sik Kim, Professor at San Jose State University, is a typographer, visual communication designer, and educator. He completed received a Bachelor of Fine Arts degree (1989) and a Master of Fine Arts (1991) in Visual Communication Design at Hongik University in Seoul, South Korea, followed by a Master of Fine Arts in Graphic Design (Interaction Design emphasis) at the University of Illinois at Urbana–Champaign in 2000. Before joining the faculty of Graphic Design at San Jose State in 2000, Chang was the art director of Seoul Graphic Design Center, Korea Herald Weekly, and Hangil-sa publication where he was responsible for leading projects focused on identity design and publication design. Since 1991 he has also taught at several international universities while working as a professional designer. Chang has set his career focus entirely on graphic design and communications. He is specifically interested in integrating type and image, especially in the use of visual metaphors and methodologies to conceptualize complex ideas.
Chang has published three complete books, written multiple articles and has held ten solo exhibitions that contain works on extremely diverse experimental subjects in Spain, U.K., Poland, Armenia, Japan, Korea, and the United States. Professionally, he designed several newspapers, magazines, and more than 150 book covers besides creating many successful character and brand designs in Korea and the United States. Chang Kim has expertise in Metamorphic Image Making with Experimental Typography, Visual Identity Design, as well as Mascot Design involving a wide range of corporate and institutional clients and has earned numerous awards from national/international competitions. He also has been a Juror of several International Design Competitions such as; “Poster for Tomorrow,” "Granshan," “Wow Design Festa,” “COW International Design Festival,” etc.
Past ten years, Chang has worked on several typeface designs for Korean and Latin Alphabets for branding projects. Recently, he designed an official university typeface called “SJSU Spartan” for the visual identity design system of the new San Jose State University’s branding strategy. "SJSU Spartan Roman" and “SJSU Pride” visualize the historical value and pride of the oldest California public institution with innovative and dynamic, modern aesthetics. He also worked for HP computer for their international language font project (Korean Alphabet, "Hangul") as an external consultant through Dalton Maag Font Studio in London, England.
Chang's Clients have included Samsung Electronics, Cooliris, Hyundai Motors, Amazon, Donghwa Bank, Korea Herald Weekly Magazine, Korea IT Network, and Celluon among others. His recent work and research have emphasized dynamic interactive design. His research papers, articles, and works have appeared in various professional conferences and publications including Graphis, Print, How magazine, Baseline magazine, ICOGRADA conference, Granshan conference, AIGA, Logolounge, Monthly Design, MAC World Korea, LG AD Magazine, and VIDAK annuals.